Leeds Mission, Vision & Values
Client
The Leeds School of Business at the University of Colorado, Boulder.
The Mission
To create an aspirational print piece about the Leeds School of Business Mission and Vision.
The Outcome
We created a print piece that takes the reader through who Leeds is and what the school’s values, mission and aspirations are. This print piece has been handed out to Leeds board members, donors as well as Leeds staff and faculty. Being more internally facing this piece is meant to create cohesive thoughts about the Leeds brand and give everyone the same verbiage and understanding of the Leeds Mission and Vision.
The Impact
We have heard from numerous board members, staff and faculty how impressed they were with the piece and excited they are to have received it. Those associated with the Leeds brand are excited for the continued growth of the brand from the design of pieces like this to the content Leeds is producing.
Services I Contributed
Art Direction
Graphic Design
The Process
We presented several design options to the Dean of Leeds and she chose one of the directions I designed. I then worked with CU Boulder’s campus photographer to source inspiring images they have captured of the campus and of the Leeds building.
I art directed two photoshoots for the cover, the first photoshoot felt a little too specific to undergrad, so I put together another photoshoot to capture a more business professional vibe with students dressed in business professional attire and holding briefcases, purses or tablets instead of backpacks.
The print piece is smaller than a magazine to feel unique from typical publications. We added a spot gloss to the piece in specific places, such as the background of the Mission and Vision page where the spot gloss reveals large “MISSION” and “VISION” text when the light hits the page just so. These special touches helped elevate the piece to something really special, matching the importance of the content it contains.
