JEN SCHUMAN | We Stand Behind Moms
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We Stand Behind Moms

WIC is a government resource that provides food vouchers for struggling parents with children up to the age of 4. WIC needed a campaign to encourage moms to join or stay in the program.


Our strategy team discovered that many moms chose not get the monitory help in order to avoid the stigma of using food stamps. This campaign helps remove the stigma by encouraging everyone to stand behind moms instead of judging them for getting a little extra help for their family. 


June 8, 2015


Campaigns, Digital, Logo Design, Print