The GCU Run to Fight Children’s Cancer happens once a year in Phoenix and San Diego. We concepted several options for the commercial to promote this important fund raising and awareness event. We reached out to friends for pro-bono actors and locations to film the video since it was a low budget project for a good cause. I art directed the commercial shoot making sure each scene matched the story boards I created that the client approved. I am pleased with how the video came together. I hand crafted the text that appears on each frame; the hand written feel to the lettering matches the soft and heartfelt tone of the video.