JEN SCHUMAN | Couldn’t Car Less
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Couldn’t Car Less

This is a campaign for Valley Metro, the public transportation service of Arizona. This campaign reminds people of all the benefits not using a car offers in a humorous way. We used the typical graphics seen in car advertisements such as star bursts, bright colors and “glamour shots” of vehicles. So at first glance these might seem like car ads, but are really ads about why cars aren’t so great and public transportation is the better way to get around.


June 8, 2015


Campaigns, Digital, Logo Design, Print