We created a wholesome campaign for Clean Elections that focuses on their mission statement, also called their preamble. We then created a disruptive and unexpected character that interrupts this message once the wholesome campaign has been running for a week or two. The character that interrupts represents the “system” that everyone feels like is against them. Often people think they could never run for office or make a difference and we tap into those thoughts catching people’s attention and leading them to the Clean Elections site. There they can learn that Clean Elections helps the general public run for office providing funding and support to those who need it.